1
Cosmetic dentistry Gold Coast category page
Create the commercial category page for the broad Gold Coast cosmetic terms and link it to treatment and clinic pages.
✓
Plan overview
The approved audit found 220 ranking keywords and 16 terms sitting just off page one. The first month starts with the Gold Coast category and local signals. The next 2 months answer treatment questions, then add the national veneers and 3 clinic pages.
3months of work
18planned deliverables
16striking-distance keywords
$2,769monthly gap to close
Why this sequence
August strengthens the Gold Coast category and local foundation. September publishes treatment and decision pages around whitening, composite veneers, smile makeovers and aligners. October adds the national veneers, pricing and clinic pages for Bundall, Hope Island and Pacific Fair.
1
Month 1
Give the core cosmetic dentistry positioning one page, strengthen the same-day veneers page, and add the local signals that support all 3 clinics.
Month 1
Gold Coast category and local foundationAugust 2026
2
Same-day veneers page refresh
Strengthen the page already ranking for the strongest local veneers term and connect it to the wider category page.
3
VeneerOne service page
Explain the same-day treatment after a patient finds the category or veneers page.
4
Composite vs porcelain veneers
Answer the material choice in plain language before a patient enquires.
5
Clinic schema and internal-link pass
Add Dentist and LocalBusiness schema, then link each clinic page to the category and service pages.
Expected impact
The repaired opportunity model is valued at about 294 additional monthly visits, 6 enquiries and $2,595 per month in equivalent paid traffic. Month 1 works on the local and commercial subset first.
2
Month 2
Publish the pages people need before they enquire: whitening, composite versus porcelain, clear aligners and smile makeover decisions.
Month 2
Treatment answers and trustSeptember 2026
1
Teeth whitening Gold Coast page
Move the 880-search local term from page two and support the wider professional whitening terms.
2
VeneerBond composite veneers page
Own the Gold Coast and Australia-qualified composite veneer terms.
3
Composite vs porcelain veneers guide
Set out the material choice and link to both treatment pages.
4
Smile makeover Gold Coast page
Give the broader makeover search a page built around the one-visit positioning.
5
Reto Aligners page
Build an owned clear-aligner category alongside the existing brand-term ranking.
6
Review request routine
Request a review after treatment and add recent work to each clinic profile.
Expected impact
The approved workbook assigns 5,980 monthly searches to teeth whitening, 5,400 to the composite and pricing cluster, 420 to smile makeover and 940 to aligners. These pages answer the commercial search first, then support it with useful guidance.
3
Month 3
Start the 2 largest content sets after the first 2 months’ pages are live, then give Bundall, Hope Island and Pacific Fair their own local search destinations.
Month 3
Veneers authority and clinic pagesOctober 2026
1
The definitive veneers guide
Build the national authority page for the 18,100-search head term and its supporting questions.
2
Veneers cost Gold Coast guide
Answer the price question with clear inclusions, treatment differences and payment-plan information.
3
Types of veneers hub
Link the porcelain, zero-prep and composite treatment pages.
4
Bundall clinic page
Add unique local copy, contact details, service links and Dentist schema.
5
Hope Island clinic page
Add unique local copy, contact details, service links and Dentist schema.
6
Pacific Fair clinic page
Add unique local copy, contact details, service links and Dentist schema.
7
Local profile and link pass
Connect the profiles to the new pages, add recent photos and keep review requests running.
Expected impact
The audit groups these targets into 28,210 monthly searches for the national veneers set and 8,220 for veneer cost. These are long-term targets, so the plan does not attach a short-term traffic forecast to them.
4
Expected outcomes
These figures come from the approved v2 audit model and define the measurement baseline. They are projections, not promises.
~294additional monthly visits modelled from moving the approved opportunity themes into top-three positions
~6additional monthly enquiries under the 2% visit-to-enquiry model
$2,595equivalent monthly paid-traffic value across the approved opportunity themes
The 3-month page plan covers the Gold Coast category, treatment answers, veneers and pricing content, plus dedicated local work for Bundall, Hope Island and Pacific Fair. Search Console, Google Business Profile and analytics data should be checked against the 6 August baseline after each publishing cycle.
Source: Proud Smile approved v2 SEO audit and keyword workbook dated 6 August 2026. Search volumes use Australian DataForSEO data.