Opportunities
Based on the approved SEO audit: closing the near-term gap is worth roughly 294 additional visits and about 6 additional enquiries a month, or $2,595 a month of equivalent paid traffic. The ten content clusters in the full plan have a month-12 run rate of about 2,565 visits and 43 enquiries a month, or $22,328 a month in equivalent ad spend.
Five gaps explain most of the difference between Proud Smile's organic footprint and the 459 page-one keywords the market leader holds.
A three-horizon plan: fix what's already close, then own the local category, then go after the national terms that build lasting authority. All three horizons run in parallel, targeted inside 12 months.
Quick wins
- Build a proper cosmetic dentistry Gold Coast category page and win back the core positioning term
- Publish a transparent veneers pricing page; fixed prices in writing, no discounting
- Add Dentist/LocalBusiness schema and unique local content to the Bundall, Hope Island and Pacific Fair pages
- Fix 404 handling so missing URLs return a genuine 404 instead of redirecting to the homepage
- Rewrite the homepage H1 to carry the cosmetic dentistry and Gold Coast positioning
- Strengthen the teeth whitening page to move it from #24 onto page one
Category ownership
- Build out the veneers cost cluster; every phrasing patients actually use, one strong page plus supporting answers
- Publish the comparison content that answers the real objections: composite vs porcelain, how long veneers last, what happens to the teeth underneath
- Give each named treatment its own page as the answer layer, linked from the category and veneers pages
- Build a review-generation routine across all three clinics to lift the Pacific Fair and Hope Island ratings toward Bundall's
- Add a clear aligners page so the aligner category isn't ceded to the Invisalign brand term
National authority
- Build the definitive veneers pillar guide targeting the 18,100/mo head term
- Expand into the full veneer types and materials hub, internally linked to the pillar
- Pursue featured snippets and AI-answer citations on the cost and process questions
- Earn local and industry links off the in-house lab story
- Review rankings quarterly and reallocate toward whichever cluster is compounding fastest
Digital Marketing Packages
To best suit Proud Smile's pace of growth across three clinics, we offer three monthly packages, each with dedicated hours for strategy, implementation, optimisation and reporting.
| Package | Dedicated hours / month | Monthly investment |
|---|---|---|
| SEO Starter | 10 hours | $1,500/mo |
| SEO Grow | 15 hours | $3,000/mo |
| SEO Scale | 25 hours | $5,500/mo |
What more hours buy you
More dedicated hours mean faster implementation, a broader scope across local and national clusters, deeper testing and optimisation, and quicker iteration as ranking data comes in. A larger monthly investment in hours is what compounds the 12-month run rate faster.
Investment
Once a package is selected, the first step is a joint 3-Month Action Plan that sets specific objectives, target pages, KPIs and a delivery timeline against the roadmap above.
Mutual Agreement
This Agreement is made between Milkyway Digital Pty Ltd (referred to as "we", "us", or "Milkyway Digital"), located in Gold Coast, Australia, and Proud Smile (referred to as "you" or "Proud Smile").
As our valued client, Proud Smile, you agree to provide timely access to information, assets and approvals; review strategies, reports and content with constructive feedback; meet agreed deadlines; and keep to the payment schedule below.
As your digital marketing partner, Milkyway Digital Pty Ltd, we agree to apply our expertise professionally, pursue the agreed objectives and timelines, keep your information confidential, and provide monthly performance updates on the 15th of each month.
Services are delivered against the monthly hours and scope in the selected package, and further detailed in the 3-Month Action Plan: SEO strategy, on-page and technical implementation, content, local SEO across the three clinics, and reporting.
Significant changes in strategic direction or work beyond the agreed package hours will be discussed and agreed in writing before implementation, and may adjust the monthly investment or timeline.
We apply best practice and our expertise to drive results, but cannot guarantee specific rankings, traffic or enquiry volumes given factors outside our control (search algorithm changes, competitor activity, market shifts). Our commitment is continuous optimisation and transparent reporting.
The selected monthly package is invoiced in advance, due within 7 days of invoice. This agreement continues month-to-month after the initial 3-month action plan period; either party may end it with 30 days' written notice, after which we hand over accessible data, reports and campaign assets.
This agreement is governed by the laws of Queensland, Australia. By signing under Next Steps, you agree to these terms.
Next Steps
To move forward:
- 1Choose a package
Select the package above that fits the pace of growth you want across the three clinics.
- 2Accept this proposal
Sign below. Changes to scope after acceptance can be accommodated but may adjust the monthly investment.
- 3Kick-off
Once accepted, we build the 3-Month Action Plan against the quick-wins phase first.
Proposal accepted
Thank you, . Your signature has been recorded.
The Milkyway Digital team will be in touch to kick off your plan.
Signed on