Social Posts —

Posts and carousels

One row per content pillar: the everyday static post on the left, the carousel that goes deeper on the right. Swipe any carousel the way a customer would.

Butcher expertiseStatic post

churrasgoldcoast

Churras Merrimac

churrasgoldcoast Picanha goes on last, not first.

Linguica opens the grill and the picanha closes it, sliced at the table so nobody eats it cold. Fat cap scored, coarse salt, fat side down to start.

Cut fresh at the counter in Merrimac.

#picanha #churrasco #goldcoastbutcher #brazilianbbq #merrimac

1 day ago

Instagram Single Post 1 of 13

Butcher expertiseCarousel · 5 slides

churrasgoldcoast

Churras Merrimac

1/5

churrasgoldcoast Every cut has a right thickness for the grill you own.

Picanha with the fat cap left on. Beef ribs cut across the bone. Tell us how you cook and we cut to suit — kettle, flat plate or a full churrasqueira.

Swipe for the four we get asked about most.

#churrasco #picanha #goldcoastbutcher #brazilianbutcher #merrimac

1 day ago

Instagram Carousel Post 2 of 13

Recipes & how-toStatic post

churrasgoldcoast

Churras Merrimac

churrasgoldcoast Farofa is one pan and four minutes.

Butter, onion and garlic first, then cassava flour until it toasts golden. Salt off the heat. It sits on the table from the first cut to the last and soaks up everything the meat gives off.

Cassava flour is on the shelf at Merrimac.

#farofa #brazilianfood #churrasco #recipe #goldcoast

1 day ago

Instagram Single Post 3 of 13

Recipes & how-toCarousel · 5 slides

churrasgoldcoast

Churras Merrimac

1/5

churrasgoldcoast Two sides turn beef into a churrasco.

Vinagrete raw in five minutes, farofa toasted in one pan. Both sit on the table from the first cut to the last.

Swipe for the method. Cassava flour and the rest of the pantry are in store.

Save this one for Sunday.

#farofa #vinagrete #churrasco #braziliancooking #goldcoastfood

1 day ago

Instagram Carousel Post 4 of 13

Culture & occasionStatic post

churrasgoldcoast

Churras Merrimac

churrasgoldcoast Linguica first. It is the smell that tells everyone the grill is on.

Short, fast and handed around before the beef is anywhere near ready. Cut it into thirds and keep it moving.

In the case now.

#linguica #churrasco #brazilianfood #goldcoast

1 day ago

Instagram Single Post 5 of 13

Culture & occasionCarousel · 4 slides

churrasgoldcoast

Churras Merrimac

1/4

churrasgoldcoast A churrasco is not dinner. It is an afternoon.

Meat comes off the grill in rounds, plates go around the table, and nobody sits down waiting for one big serve. Sausage opens the grill. Picanha closes it.

That is how we grew up eating, and it travels well to a Gold Coast backyard.

Swipe through.

#churrasco #brazilianbbq #goldcoast #backyardbbq #muchmorethanmeat

1 day ago

Instagram Carousel Post 6 of 13

Pantry / productStatic post

churrasgoldcoast

Churras Merrimac

churrasgoldcoast The shelf that makes the rest of it work.

Cassava flour for farofa, palm hearts, dulce de leche, guarana cold in the fridge. Everyday staples, not souvenirs.

Merrimac, seven days.

#brazilianfood #southamerican #goldcoast #merrimac #pantry

1 day ago

Instagram Single Post 7 of 13

Pantry / productCarousel · 4 slides

churrasgoldcoast

Churras Merrimac

1/4

churrasgoldcoast The meat is half of it.

Cassava flour, hot sauces, guaraná, yerba mate, dulce de leche, Brazilian cheese bread in the freezer. The staples a South American kitchen runs on, plus the cold shelf for the drive home.

Swipe to see what is on the shelves this week. In store at Merrimac and online.

#brazilianfood #southamerican #guarana #yerbamate #goldcoast

1 day ago

Instagram Carousel Post 8 of 13

Myth-busting / educationStatic post

Churras

1d ·

You do not need a rotisserie to cook a churrasco.

A kettle or a flat plate is plenty. Two heat zones, meat over the hot side to colour, then across to the cool side to finish. That is the whole trick.

Come in and tell us what you cook on and we will cut to suit it.

#churrasco #bbqtips #goldcoast

LikeCommentShare

Facebook Single Post 9 of 13

Myth-busting / educationCarousel · 4 slides

Churras

1d ·

Myth: you need a rotisserie to cook a proper churrasco.

You do not. Two heat zones on a kettle or a flat plate will cook picanha, ribs and linguiça properly. Coals banked on one side to colour the meat, bare grate on the other to finish it. Skewers are a choice, not a rule.

Swipe through the setup, then come in and tell us what you are cooking on. We cut to suit the gear you already own.

#churrasco #bbqtips #goldcoast #brazilianbbq

1/4

LikeCommentShare

Facebook Carousel Post 10 of 13

Community & localStatic post

Churras

1d ·

Saturday afternoon on the Gold Coast.

The same conversation happens at our counter every week: how much per person. The answer is usually 400 grams, and a little more if there are teenagers.

Tag whoever is on the grill this weekend.

#merrimac #goldcoast #community #churrasco

LikeCommentShare

Facebook Single Post 11 of 13

Community & localCarousel · 4 slides

Churras

1d ·

The shop is around the corner from home for a lot of you.

Picanha trimmed on the day, cut to the grill you own, and someone behind the counter who will tell you how much per person and how long it needs.

Come and say hello. Bring the questions.

Swipe through this week at the counter.

#merrimac #goldcoast #localbutcher #brazilianbutcher #supportlocal

1/4

LikeCommentShare

Facebook Carousel Post 12 of 13

Butcher expertiseStatic post

churrasgoldcoast

Churras Merrimac

churrasgoldcoast This week at the counter: fraldinha.

Cut thin across the grain, salted heavy and grilled hot and fast. The cut to buy when you want beef flavour without a long afternoon.

Ask for it by name.

#fraldinha #goldcoastbutcher #churrasco #beef

1 day ago

Instagram Single Post 13 of 13

Reel scripts

Two sample scripts on the same pillars, shown in a vertical reel frame so they read as video, not static posts. Open a card for the shot list, direction and caption.

Reel 0:32

@churrasgoldcoast

ReelButcher expertise30-35 seconds

How to cut a picanha

Hook: “Most people cut a picanha the wrong way.”

Shot list, direction and caption

Time	Shot	On screen
0-3s	Close on the whole picanha landing on the block, fat cap up.	Most people cut it the wrong way
3-9s	Hands in black gloves running a finger along the grain.	Find the grain first
9-18s	Knife cutting thick steaks with the grain, fat cap left whole.	Cut with the grain
18-27s	Steaks bent into a C and threaded onto the skewer, fat outward.	Fat on the outside
27-33s	Grilled picanha sliced against the grain on a board, close, steam visible.	Now slice against it

Closing line: Come in and we will cut it with you.

Audio: VO only, low room sound. No music bed.

Filming: Internal crew, phone on a tripod at counter height. One person cutting, one filming.

Caption

Most people cut a picanha the wrong way. Cut with the grain into thick steaks, skewer them fat side out, then slice against the grain once it is off the heat. We will do it at the counter with you if you have not done it before. Merrimac, seven days. #picanha #churrasco #goldcoastbutcher #brazilianbbq #howto

Reel 0:24

@churrasgoldcoast

ReelRecipes & how-to20-25 seconds

Farofa in one pan

Hook: “Farofa is one pan and four minutes.”

Shot list, direction and caption

Time	Shot	On screen
0-3s	Overhead, butter dropping into a hot pan.	One pan. Four minutes.
3-8s	Chopped onion and garlic going in, spoon moving.	Onion and garlic
8-15s	Cassava flour raining in, turning golden as it is stirred.	Cassava flour in
15-21s	Finished farofa tipped into a bowl beside sliced beef, spoon tap on the rim.	Salt, then done

Closing line: Cassava flour is on the shelf in store.

Audio: VO only. Pan and spoon sound left in.

Filming: Internal crew, phone overhead on a tripod arm. One continuous pan, no set dressing.

Caption

Farofa is one pan and four minutes. Butter, onion, garlic, then cassava flour until it toasts golden. Salt and it is finished. It sits on the table from the first cut to the last. Cassava flour is on the shelf at Merrimac. Save this one for Sunday. #farofa #brazilianfood #churrasco #recipe #goldcoast

The feed, end to end

Posts and carousels

Reel scripts

How to cut a picanha

Farofa in one pan