1
Legacy URL redirect map and catalogue recovery
Map each dead product or category URL to the closest live destination. Rebuild the frozen staples category first. Green plantain ranks #9 and cassava near me ranks #10, and both lead to a 404.
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Plan overview
The approved audit found 119 ranking keywords and ~2,203 estimated monthly organic visits. Forty-seven keywords still point at dead product URLs, so the first month starts with recovery. The next 2 months build the category and recipe pages across the largest approved search clusters.
3months of work
16planned deliverables
47keywords on dead URLs
74,350monthly cluster searches
Why this sequence
August restores lost rankings and local store relevance. September publishes the 2 biggest product clusters, picanha and yerba mate. October adds the Brazilian BBQ basket, product categories and first real recipe content. Every content page links to a product category or store page.
1
Month 1
Repair the pages that lost rankings during the site move, then give Merrimac, Perth City and Scarborough a clear local search destination. This month starts with URLs that already have evidence of demand.
Month 1
Recovery and local pages
August 2026
2
Gold Coast butcher and Latin groceries page
Rewrite the current Gold Coast page for Merrimac with store details, stock categories, the 5.0 rating from 138 reviews, and links to the first live product categories.
3
Perth butcher and Latin groceries page
Strengthen the Perth City page around local grocery terms. Add the 4.8 rating from 292 reviews, store details, stock categories and Store schema.
4
Scarborough butcher and Latin groceries page
Turn the existing #1 and #3 rankings for butcher Scarborough terms into a real store page with hours, map, products and reviews.
5
Metadata, schema and Google profile link pass
Rewrite titles, descriptions and H1s. Add LocalBusiness and Store schema, then point each Google Business Profile to its HTTPS store page.
Expected impact
The 47 keywords tied to dead product URLs account for 16,080 monthly searches. Working pages at a top-three position model to about 1,769 monthly visits. The narrower page-one ranking set adds about 154 visits under the audit model.
2
Month 2
Publish category pages for picanha and yerba mate, then answer the buying and preparation questions around each one. These 2 clusters carry the largest approved search totals and fit the national online store.
Month 2
Product category depth
September 2026
1
Picanha and Brazilian beef category
Create the main shopping page for picanha, rump cap and related Brazilian cuts. Redirect the strongest dead beef URLs into this category.
2
What is picanha? Cut and cooking guide
Explain the cut, alternate names, how much to buy and preparation options. Link every section to the relevant products.
3
How to cook picanha
Publish a practical recipe with Recipe schema and internal links to picanha products, farofa and vinagrete.
4
Yerba mate category
Group mate brands and drinking gear on one category page built for Australian buying intent and national delivery.
5
Yerba mate benefits and preparation
Publish the benefits guide first, then a how-to-drink page. Keep product and preparation claims factual and link both guides to the category.
Expected impact
The approved audit totals 20,900 monthly searches for picanha and Brazilian beef cuts, plus 22,680 for yerba mate and South American drinks. Month 2 addresses 43,580 searches across the 2 largest clusters.
3
Month 3
Add the products that complete a Brazilian barbecue basket, then replace the demo recipes with content Churras can stand behind. Each guide should send readers to a category or store page.
Month 3
Staples, BBQ and recipes
October 2026
1
Churrasco at home
Cover the core cuts, quantities, seasoning and grill method. Link to picanha, sausages, farofa and vinagrete.
2
Pão de queijo category
Build one shopping page for pão de queijo and Brazilian cheese bread terms, with product detail and shipping information.
3
South American groceries category
Group farofa, snacks, sauces and shelf-stable products. This page gives local grocery pages and national shopping content a shared destination.
4
House-made sausages category
Create the shopping page for linguiça and Portuguese sausage terms, using the products customers already mention in reviews.
5
Brazilian recipe hub and first recipes
Remove the remaining demo recipes. Start the hub with feijoada and vinagrete, add Recipe schema, and link ingredients to product categories.
6
90-day search review
Check redirects, index coverage, target keyword movement and store-page engagement. Use the result to set the next 3 months of work.
Expected impact
The approved clusters total 6,740 monthly searches for churrasco, 3,820 for pão de queijo, 3,170 for pantry and snacks, 460 for sausages, and 4,670 for Brazilian recipes. Month 3 covers 18,860 searches across these 5 content groups.
4
Expected outcomes
These figures define the approved audit model and the measurement baseline. They are projections, not promises.
~1,769monthly visits modelled from recovering the dead product URLs
~154monthly visits modelled from moving the current page-two terms into the top 3
~5,948monthly visits at 8% capture across the 11 approved content clusters after 12 months
The 3-month page plan covers every high-priority cluster in the approved workbook, the catalogue recovery, store pages, and the first supporting categories and recipes. Search Console, Google Business Profile and analytics data should be checked at the end of October against the August baseline, then used to choose the next group of pages.
Source: Churras approved SEO audit and keyword workbook dated 6 August 2026. Search volumes use DataForSEO Australian data. The 12-month model uses an 8% click capture rate and a 2% site conversion rate.
Ready to set the page order?
Approve the strategy, then start the redirect map and the 3 store-page briefs.